We're based in Lahore. Most of our target clients are in North America, Europe, and the Middle East. That gap is real, and we think it's worth being honest about — including the parts that are actually advantages.
The cost reality
A senior developer in San Francisco or London costs $150–250/hr. The same level of experience in Lahore costs significantly less — not because the work is lower quality, but because the cost of living is different and the talent market hasn't converged with Western rates.
Where the model goes wrong
The offshoring model has a bad reputation in a lot of industries, and not without reason. The pattern that causes pain: an agency wins work with a senior sales team, the actual delivery is done by junior engineers who are understaffed and overpromised.
We're a small studio on purpose. There is no junior bench. The person you talk to at the start is the person who builds it.
The timezone reality
We're UTC+5. That's 5–10 hours ahead of Europe and 10–14 hours ahead of North America.
This matters less for project work than most clients expect. Web development isn't a synchronous craft. The work happens asynchronously. The things that need to be synchronous — kickoffs, reviews, decision points — can be scheduled.
What makes it work:
- Async-first communication. Everything important is written down and documented.
- Overlap hours. We maintain a window of working hours that overlaps with European mornings and US afternoons.
- Clear handoff artefacts. Designs are documented. Decisions are logged.
The communication reality
English is the primary professional language in Pakistan's tech sector. Written English from senior practitioners is indistinguishable from a developer in London or Toronto.
What to ask any agency you're evaluating
- Who specifically will be doing the work? Can I speak with that person before we start?
- Can you show me code or design work from a comparable recent project?
- What happens if scope changes mid-project?
- What's your process for handling delays or blockers?
The quality of the answers tells you more than the geography.
