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Practical notes on SaaS & B2Bwebsites, product UX, and shipping on time.
Same team as the rest of the site—strategy, build, and lessons from the work we do with founders and marketing teams.
6–10 week typical builds|Remote-first|Fixed-scope options
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From the studio
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21 posts
FeaturedThe Anatomy of a High-Converting SaaS Homepage in 2025
Section by section: what a homepage that actually converts looks like, why each part exists, and what most teams get wrong.
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From WordPress to Next.js: A Real Migration Story and What We Learned
We migrated a B2B company's site from WordPress to Next.js. Here's what took longer than expected, what went smoothly, and what the performance delta looked like.
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Core Web Vitals Explained for SaaS Founders: What Actually Moves the Needle
LCP, INP, CLS — what they actually mean, which ones matter for a SaaS marketing site, and what to fix first.
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Hiring a Web Agency from Pakistan: What International Clients Should Know
What it's actually like to work with a senior agency based in Pakistan — timezone, communication, and the real cost advantage.
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7 Landing Page Mistakes That Kill SaaS Conversions (And How to Fix Them)
We've audited dozens of SaaS landing pages. The same seven mistakes come up again and again.
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How We Built Ripplethought: From Idea to Live Product in 10 Weeks
The honest story of building our own SaaS product — the scope decisions, the tradeoffs, and what we'd do differently.
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Next.js vs Webflow for SaaS Marketing Sites: A Developer's Honest Comparison
Webflow is fast to start and painful to scale. Next.js is the opposite. Here's when each makes sense.
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Fixed-Scope vs. Time & Materials: Which Engagement Model is Right for Your Web Project?
We work fixed-scope. Here's why — and when T&M is actually the better choice.
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The B2B Website Redesign Checklist: 12 Things to Get Right Before You Launch
Most B2B redesigns fail to move pipeline numbers because they focus on aesthetics over buyer intent. Here's the checklist we use.
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